$/925(16+(7352'8&77(*(%58,.(1
0,/,(87,36
+HWGRRUXDDQJHVFKDIWHDSSDUDDWLVXLWVOXLWHQG
EHVWHPGYRRUKXLVKRXGHOLMNJHEUXLN
9RRUHHQRSWLPDDOJHEUXLNYDQXZDSSDUDDW
LVKHWUDDG]DDPGHJHEUXLNVDDQZLM]LQJ
DDQGDFKWLJGRRUWHOH]HQKLHULQYLQGWXHHQ
EHVFKULMYLQJYDQKHWDSSDUDDWHQDGYLH]HQ
YRRUKHWFRQVHUYHUHQYDQ
YRHGLQJVPLGGHOHQ
%HZDDUGLWERHNMH]RGDWXKHWQDGHUKDQG
QRJHHQVNXQWUDDGSOHJHQ
&RQWUROHHUQDKHWXLWSDNNHQYDQKHWDSSDUDDW
RIKHWQLHWEHVFKDGLJGLVHQRIGHGHXUJRHG
VOXLW8ZOHYHUDQFLHUGLHQWELQQHQXXUYDQDI
GHOHYHULQJYDQKHWSURGXFWYDQHYHQWXHOH
VFKDGHRSGHKRRJWHWHZRUGHQJHVWHOG
+HWLVUDDG]DDPPLQVWHQVWZHHXXUWHZDFKWHQ
DOYRUHQVKHWDSSDUDDWLQZHUNLQJWHVWHOOHQRPKHW
NRHOFLUFXLWSHUIHFWWHNXQQHQODWHQIXQFWLRQHUHQ
=RUJHUYRRUGDWGHLQVWDOODWLHHQGHHOHNWULVFKH
DDQVOXLWLQJGRRUHHQJHNZDOLILFHHUGWHFKQLFXV
ZRUGHQYHUULFKWRYHUHHQNRPVWLJGH
DDQZLM]LQJHQYDQGHIDEULNDQWHQGHSODDWVHOLMNH
YHLOLJKHLGVYRRUVFKULIWHQ
5HLQLJGHELQQHQNDQWYDQKHWSURGXFWDOYRUHQV
KHWLQJHEUXLNWHQHPHQ
9HUSDNNLQJ
+HWYHUSDNNLQJVPDWHULDDOLVYRRU
UHF\FOHEDDUHQGUDDJWKHWUHF\FOLQJVV\PERRO9RRU
GHYHUZHUNLQJPRHWHQGHSODDWVHOLMNHYRRUVFKULIWHQ
ZRUGHQQDJHOHHIG+HWYHUSDNNLQJVPDWHULDDO
SODVWLF]DNNHQVWXNNHQSRO\VW\UHHQHQ]PRHW
EXLWHQKHWEHUHLNYDQNLQGHUHQZRUGHQJHKRXGHQ
RPGDWKHWHHQEURQYDQJHYDDUNDQYRUPHQ
$IGDQNHQYDQKHWDSSDUDDW
+HWSURGXFWLVYHUYDDUGLJGYDQPDWHULDDOGDWNDQ
ZRUGHQJHUHF\FOHG
'LWDSSDUDDWLVYRRU]LHQYDQKHWPHUNWHNHQ
YROJHQVGH(XURSHVHULFKWOLMQ(*LQ]DNH
$IJHGDQNWHHOHNWULVFKHHQHOHNWURQLVFKH
DSSDUDWHQ$(($
'RRUHUYRRUWH]RUJHQGDWGLWSURGXFWRSGH
MXLVWHPDQLHUDOVDIYDOZRUGWYHUZHUNWKHOSWX
PRJHOLMNQHJDWLHYHFRQVHTXHQWLHVYRRUKHWPLOLHX
HQGHPHQVHOLMNHJH]RQGKHLGWHYRRUNRPHQGLH
DQGHUV]RXGHQNXQQHQZRUGHQYHURRU]DDNWGRRU
RQMXLVWHYHUZHUNLQJYDQGLWSURGXFWDOVDIYDO
+HWV\PERRO RSKHWSURGXFWRIRSGH
ELMEHKRUHQGHGRFXPHQWDWLHJHHIWDDQGDWGLW
SURGXFWQLHWDOVKXLVKRXGHOLMNDIYDOPDJZRUGHQ
EHKDQGHOG,QSODDWVGDDUYDQPRHWKHWZRUGHQ
DIJHJHYHQELMHHQYHU]DPHOSXQWYRRUUHF\FOLQJ
YDQHOHNWULVFKHHQHOHNWURQLVFKHDSSDUDWHQ
0DDNKHWDSSDUDDWRSKHWPRPHQWGDWKHWZRUGW
DIJHGDQNWRQEUXLNEDDUGRRUGHYRHGLQJVNDEHO
GRRUWHVQLMGHQHQGHGHXUHQHQVFKDSSHQWH
YHUZLMGHUHQ]RGDWNLQGHUHQQLHWJHPDNNHOLMNLQ
KHWDSSDUDDWNXQQHQNUXLSHQ
9ROJGHSODDWVHOLMNHYRRUVFKULIWHQYRRU
DIYDOYHUZHUNLQJRSZDQQHHUXKHWDSSDUDDW
DIGDQNWHQEUHQJKHWQDDUHHQVSHFLDDO
YHUZHUNLQJVEHGULMI/DDWKHWDSSDUDDW]HOIVQLHW
YRRUHQNHOHGDJHQRQEHZDDNWDFKWHURPGDWKHW
HHQEURQYDQJHYDDUYRRUNLQGHUHQLV9RRUQDGHUH
LQIRUPDWLHRYHUGHEHKDQGHOLQJWHUXJZLQQLQJHQ
UHF\FOLQJYDQGLWSURGXFWZRUGWXYHU]RFKWFRQWDFW
RSWHQHPHQPHWKHWVWDGVNDQWRRULQXZ
ZRRQSODDWVXZDIYDORSKDDOGLHQVWRIGHZLQNHO
ZDDUXKHWSURGXFWKHHIWDDQJHVFKDIW
,QIRUPDWLH
'LWDSSDUDDWEHYDWJHHQ&).KHWNRHOFLUFXLW
EHYDW5DRI+)&KHWNRHOFLUFXLWEHYDW
5D
9RRUDSSDUDWHQPHWLVREXWDDQ5D
LVREXWDDQLVHHQQDWXXUOLMNJDVGDWJHHQ
VFKDGHOLMNHLQYORHGKHHIWRSKHWPLOLHXPDDUZHO
RQWYODPEDDULV+HWLVGDDURPQRRG]DNHOLMNRP
WHFRQWUROHUHQRIGHOHLGLQJHQYDQKHWNRHOFLUFXLW
QLHWEHVFKDGLJG]LMQ
&RQIRUPLWHLWVYHUNODULQJ
'LWDSSDUDDWLVEHVWHPGYRRUKHWFRQVHUYHUHQ
YDQYRHGLQJVPLGGHOHQHQLVYHUYDDUGLJGLQ
RYHUHHQVWHPPLQJPHWGH(XURSHVH
ULFKWOLMQHQ((*((*HQ(*
QU
'LWSURGXFWLVRQWZLNNHOGJHIDEULFHHUGHQRS
GHPDUNWJHEUDFKWLQRYHUHHQVWHPPLQJPHW
GHYHLOLJKHLGVYHUHLVWHQYDQGH
/DDJVSDQQLQJVULFKWOLMQ((*
GHYHLOLJKHLGVYHUHLVWHQYDQGH´(0&µULFKWOLMQ
((*JHZLM]LJGGRRUGH5LFKWOLMQ
&((
'HHOHNWULVFKHYHLOLJKHLGLVDOOHHQ
JHZDDUERUJGZDQQHHUKHWRSGHMXLVWHZLM]H
RSHHQHIILFLsQWHZHUNHQGHLQVWDOODWLHLV
DDQJHVORWHQGLHYROJHQVGHZHWWHOLMNH
YRRUVFKULIWHQLVJHDDUG